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SMART GUESS
"Eco is the smart choice."

SMART GUESS MATERIALS


Organic
Organic cotton
  • No pesticides
  • Safer for people

Certification required:
Organic Cotton Standard (OCS)
or Global Organic Textile Standard (GOTS)

Recycled
Recycled cotton
  • Reduces waste
  • Conserves natural resources

Certification required:
Global Recycling Standard (GRS)
or Recycled Claim Standard (RCS)

Recycled polyester
& recycled nylon
  • Reduces waste
  • Reduces carbon emissions

Certification required:
Global Recycling Standard (GRS)
or Recycled Claim Standard (RCS)

Did you know?

Recycled polyester is made from recycled plastic bottles.

Responsible
TENCEL™ LYOCELL & MODAL
LENZING ECOVERO™ VISCOSE
  • Made from renewable wood sources
  • Sustainably managed forests protect ecosystems
  • Lower emissions and less chemicals
TENCEL™ Lyocell with
REFIBRA™ Technology
  • All the benefits of original TENCEL™ Lyocell & Modal
  • Uses recycled cotton from industry cutting scraps

Certification required:
Mill confirmation letter and registering of product required

TENCEL™, REFIBRA™, LENZING™ and ECOVERO™ are trademarks of Lenzing AG.

SMART GUESS jeans

SMART GUESS Denim

is made with at least 20% certified sustainable materials as well as innovative production methods that reduce its environmental impact.

SMART GUESS clothing

SMART GUESS Clothing

is made with 20-100% certified sustainable materials that are organic, recycled or responsibly sourced.

GUESS 2021 goals

GUESS 2021 GOALS


OF GUESS DENIM AND APPAREL TO MEET THE SMART GUESS GUIDELINES
OF COTTON SOURCED WITH BETTER COTTON INITIATIVE (BCI)*

*BCI targets include cotton sourced for all GUESS?, Inc brands. BCI cotton is not physical. Quantities are measured using a credit system.